Wahoo Fitness
Navigation Optimization
This was a quick win moment! While at Corra, I worked alongside the Optimization team to improve key areas of the Wahoo site experience, including the navigation and highly-trafficked product listing pages.
By consolidating all products under a Shop navigation link, we were able to create an easy way for users to dive into shopping. Further, by incorporating promo blocks (seen on the right of the desktop menu), we were able to create opportunities for visual impact and timely marketing of new or exciting offerings.
Role
Lead UX Design
while UX Designer at Corra
Skills Utilized
User research and testing
Analytics analysis
Information architecture
Sitemap creation
Measuring Success
+3%
Revenue in one month
+6%
Purchases in one month