Annie • Writing sporadically on Substack •

Annie Donnelly

Bringing taste and strategy to e-commerce design

I help consumer brands design e-commerce experiences that convert and retain. With clear vision and a refined take on strategy, I utilize a balance of business metrics, user research, and creativity in my process.

Wahoo Navigation Optimizing

+6%

Purchases in one month

Baked by Melissa Redesign

+29%

Conversion Rate YOY

Project Highlights

Priceline Design Refresh

+22%

Click-through Rate

Priceline Connected Trip

91%

Win Probability

Let’s Work Together