Priceline

Design Manager

Promoted from Senior Product Designer

2021-Present

Leading design for Priceline’s Post Booking, Customer Care, & Package offerings.

• Leading design initiatives from conceptualization to development, working closely & collaboratively with PMs, engineers, & design team to ensure proper prioritization & implementation

• Distilling design concepts into iterative, lean A/B tests; leveraging findings to drive design decisions

• Facilitating user testing & research to inform design work & overall direction for product initiatives

• Working closely with the Priceline design system to establish & maintain design standards

• Spearheading design initiatives & feature implementation, including:

  • Recent activity features that better highlight & allow users access to their browsing activity

  • Cross-sell design iterations & strategy

  • Connected trip features in post booking, across various touch-points

• Leading team for Post Booking, Customer Care, & Package design, which includes:

  • Managing & motivating team

  • Establishing design processes & strategy for team to ensure both consistency in design as well as continuous exploration

  • Advocating for design & collaborating with various stakeholders to ensure expectations are aligned & there is buy-in for design work

Guardian Direct

Senior Experience Designer

2020-2021

Product design for an insurtech startup with a mission to bring insurance directly to the people.

• Delivered designs with a focus on conversion optimization, balancing user needs with business goals; owning the design for individual product paths

• Led the team’s user testing & research efforts, creating scalable systems for recording user insights and generating tangible goals and initiatives from research findings

• Translated customer insights into concepts, user journeys, system maps, user flows, wireframes, and high-fidelity prototypes

• Collaborated with multi-disciplinary team including Product Managers, Engineers, Marketers, & Executives

Corra

UX Designer

2018 - 2020

UX design & research for a leading digital & e-commerce agency.

Clients included Sanrio, Baked by Melissa, Wahoo Fitness, & Jomashop.

• Collaborated with clients to understand requirements, developed design concepts through sketches & wireframes, & refined solutions based on feedback, analytics, & user testing

• Played an active role in developing agency offerings including User Testing, Customer Journey Mapping (CJM), & Audits; resulting in a robust output of metrics & heuristic findings that definitively guided client roadmaps  

• Worked in cross-disciplinary squads & presented work to client stakeholders; Client projects ranged from succinct quarter-long engagements to complete redesigns

• Led design workshops that include sketching, card sorting, & component rating; lessening amount of ramp-up time for UX & design, resulting in more succinct sprints

• Created sitemaps & taxonomy structures, utilizing data & client KPIs to guide recommendations