WaHoo x Corra
Navigation Optimization
This was a quick win moment! While at Corra, I worked alongside the Optimization team to improve key areas of the Wahoo site experience, including the navigation and highly-trafficked product listing pages.
By consolidating all products under a Shop navigation link, we were able to create an easy way for users to dive into shopping. Further, by incorporating promo blocks (seen on the right of the desktop menu), we were able to create opportunities for visual impact and timely marketing of new or exciting offerings.
Measuring Success
In just one month, the navigation change alone generated the following:
3% increase in revenue
6% increase in purchases
Post launch report via Corra